likely doesn’t surprise you to read that the digitally native younger generations are more frequent online shoppers: 50% of respondents under the age of 55 say they shop online at least once a week.
People in the Gen X and baby boomer generations, however, still enjoy their in-store purchases – only 35% say they shop online at least once a week, with 42% reporting they shop online once a month.
“When you create online shopping paths or experiences based on past customer behavior, you're developing a relationship with the customer. They feel like they’re getting a recommendation from a friend who cares about them.”
Brooke Carrie, ClearSale Director of Customer Success