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“We have always maintained that generating trust is our greatest mission, but never have we claimed that trust is easy to come by.”
We say it's necessary, but never as much as it is now.
In an era where opinions pop up everywhere, trust becomes almost an act of faith. For this reason, trust is not just a question, it is the question!
Trust is part of who we are, not merely what we say. We were born of trust. It is because of trust that we were able to avoid fraud and protect "good" consumers, which became the cornerstone that enabled us to develop technology that supported the secure growth of e-commerce.
As a business, we are immersed in innovation and ceaselessly break barriers. The time has come to break another one. There is no question that Intelligence to Move has become our purpose, and our new brand will reflect this.
Change is not always easy, but you all know how we love a challenge! It's time to trust more. It's time for transparency, transformation, teamwork and talent. It's time for an even greater team. We will always be ClearSale, but never the same ClearSale!
Welcome to our new brand!
A brand that is
ClearSale never stops. We foster continuous innovation in every one of our products and processes. We work to keep the market prospering and in constant movement.
Starting now however, our brand will use language, a tone of voice and visual identity that will reflect how we drive business by fighting fraud. Our new brand will reflect that ClearSale is constantly in motion to create more trust between clients and companies, something we are very proud of.
Writing the future
Touch-points, language and tone of voice are all about communication. Never before has communication been as important as it is now.
This is why we have chosen to write our future using a font that will help us show how we would like to be seen henceforth. Lighter and cleaner, this font is more modern, more technology-centric and constantly evolving, just like us.
Nothing at ClearSale is static, not even letters and words.
Colors that reflectour personality
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Our new color palette is representative of how ClearSale evolved in the 20 or so years it has been part of the digital world, and the maturity we achieved after 20 years of constant change.
We chose to use primary colors as they remind us of security, seniority, growth, positivity, transparency, and objectivity. The new pallet also uses secondary colors that are modern and transmit the idea of movement, energy, technology, and innovation, while holding on to a combination that values diversity and represents a culture that is totally based on values and on caring for others.
After all, we are motivated by one purpose:
You can trust us!
This is who we are, this is our identity.
Delivering value and making the world a more trustworthy place is a good part of what we are. Our new identity clearly shows this!
More than preventing and fighting fraud, we work to protect "good" consumers, which generates confidence in the digital market, even if most of the time we are invisible, diligently working in the background.
Our graphics are now finer, showing how subtle we are in the customer journey. Out new logo reflects the movement of the world, the concept that companies and individuals are constantly moving, prospering, and growing.
Our new visual identity will more clearly how what ClearSale believes in - that we can change the world safely by applying a balance of human and artificial intelligence.