Despite major global events, the travel and airline industry has proven to be remarkably resilient. The human need to move around the planet and to visit faraway places always rebounds and lifts these industries with it.
The pandemic accelerated ecommerce in every industry, but especially travel and airline. Ecommerce solutions that allow customers to transact travel business online need to be personalized, frictionless and safe.
Is your business prepared for — and protected against — the return of travel?
In this guide, you’ll learn how the travel and airline industry continues to evolve in tumultuous times, what your business must do to keep today’s ecommerce customers coming back, and how to prevent fraud from ruining your reputation…without your fraud prevention ruining the customer experience.
In the past few years, the travel and airline industry has faced no small amount of turbulence, leaving ecommerce businesses wondering how to adapt to rapidly changing expectations.
In 1996, a headline warned of the seismic change the internet would have on the travel industry: “Airline Reservations Systems Face Internet Threat.” And over the decades, the internet has indeed changed everything.
Some industries have a very narrow client base. Not the travel and airline industry, which sees customers covering pretty much every demographic.
What consumers want from their travel experiences has changed … and varies wildly from person to person. While some are eager, others need more support to feel comfortable traveling.
Today, consumers rely more than ever on ecommerce for their travel and airline purchases … but fraudsters rely on consumers and businesses not seeing them coming.
Too little or too much fraud sensitivity can be costly, either from chargebacks or from false declines/false positives.
Ecommerce fraud can be prevented while still preserving the all-important customer experience. The key? Intelligence.