Home products brand Brondell was successfully selling to retailers and commercial clients, but as the company grew its direct to consumer business, they realized that fraud prevention was pulling their employees’ focus away from their core activities.
In the two years since ClearSale began screening their online orders, Brondell has been able to focus on developing products and scaling up. They were ready when demand for their bidets suddenly surged tenfold in early 2020.
And thanks to ClearSale Total Guaranteed Protection, Brondell has no fraud-related chargeback costs—ever.
- 99.5%+ Approval rate
- $0 Chargeback costs
The Challenge: Free employees to focus on their core tasks instead of fraud screening
Brondell is a small company with a big reputation: Backed by high-profile investor Mark Cuban, Brondell’s products have earned kudos from the Kitchen and Bath Industry Show, Good Housekeeping, Consumer Reports, Electronic House and Wired. Brondell’s San Francisco based employees took care of developing new products, marketing and selling, working with customers and fulfilling orders—and screening orders for possible fraud.
As Brondell grew its direct-to-consumer online sales, the operations team devoted more and more time to screening the growing volume of orders. Brondell’s leadership knew they needed a solution that would allow their people to focus on their primary job functions, handle sales peaks and prevent costly fraud and chargebacks.
The Solution: ClearSale Total Guaranteed Protection
Brondell decided to outsource their online fraud prevention to ClearSale, one of the world’s largest CNP fraud prevention operations, with almost two decades of experience stopping fraud for over 3,000 clients selling into more than 160 countries. ClearSale delivers the industry’s highest order approval rates and the lowest false decline rates, and ClearSale was first in the industry to offer a chargeback guarantee.
Comprehensive fraud prevention with no chargeback costs
ClearSale’s multilayered approach to fraud detection combines proprietary AI technology with expert manual reviews of suspect orders. Thanks to this combination of machine learning and human expertise, ClearSale’s prevention program is always getting smarter, to stay a step ahead of whatever fraudsters try next.
And with Total Guaranteed Protection, Brondell never has fraud-related chargeback expenses.
ClearSale also delivers
- Fast decisions, so good customers don’t have to wait.
- Virtually zero false declines, so good customers aren’t turned away by mistake.
- Customizable fraud prevention approaches, tailored to each client’s industry, markets and customer base.
- A user-friendly digital dashboard with real-time metrics and custom reports.
- Compliance with all data protection laws, including GDPR and CCPA, to retain customer trust and prevent fines.
The Results: Support for sales peaks, growth and peace of mind
With ClearSale screening orders, Brondell’s employees spend more time on their main tasks. The company has also been able to automate more of its order processing for better efficiency. And having ClearSale’s vast resources available allowed Brondell to manage a sales peak that drove order volume 10 times higher than normal.
“During what I would call the Toilet Paper Wars of 2020, we saw a very strong surge in bidet sales. With ClearSale screening those automatically, we were able to scale and handle that unexpected peak surge in orders,” said Brondell president Steve Scheer. Without ClearSale during that peak, “I just don’t think we could have been capable of scaling with the demand.”
