ClearSale protects Phone Daddy’s new B2C website from waves of attempted fraud

6x more approved orders

$0 chargeback liability

+ revenue and time

“ClearSale has been a priceless partner in our business plan. We’re saving money in so many areas by having these orders approved and guaranteed through ClearSale.”

Jelena Petrovic, Web Developer, calls in ClearSale to fight fraud in their new store


Cell phones are a high-risk e-commerce category because fraudsters can easily resell them or use them to commit more fraud. So, started out with basic fraud screening in place, provided by their e-commerce platform, Shopify.

However, “a couple of months into starting our store, we noticed that quite a few of our orders were fraudulent,” said web developer Jelena Petrovic. It appeared that fraudsters were systematically targeting their store. “A good amount of those orders were coming from the same cities, from the same people using different email addresses.”

ClearSale began screening all orders in June 2020. Since then,

  • Saves money by eliminating in-house order review
  • Spends more time focused on their business
  • Approves more good orders
  • Pays no fraud-related chargeback fees, ever, thanks to ClearSale Total Guaranteed Protection

The Challenge: Reviewing a huge volume of flagged orders and fraud attempts found that Shopify’s fraud filters were flagging a large number of their orders as suspected fraud, but it was up to to decide which of those orders to approve and which to reject, depending on the fraud indicators.

Soon, the company had two people working full time to review the flagged orders and try to determine if they were legitimate or not. This raised the company’s costs and slowed down the order approval process. It also risked making decisions that could let fraudsters succeed or turn good customers away.

Before ClearSale

  • 85% fraud rate
  • No expert review
  • Most flagged orders declined

The Solution: ClearSale Total Guaranteed Protection’s team started researching Shopify’s fraud protection apps and chose ClearSale, based on its experience protecting more than 3,000 clients selling to customers in 160 countries. “You work with a lot of well-known name brands, so we thought you’d be a great partner,” Petrovic said.

As one of the world’s largest CNP fraud prevention operations, ClearSale offered

  • 18+ years of experience stopping fraud
  • The industry’s highest order approval rates
  • The lowest false decline rates
  • The 1st chargeback guarantee in the industry

When ClearSale started analyzing’s orders, they observed some troubling patterns. On some days, order volume on the site was twice the expected amount, and 85% of those orders were attempted fraud.

By identifying and rejecting those fraudulent orders, ClearSale protected from losing revenue and product, and from paying costly chargeback fees.

ClearSale does more than stop fraud, though. They’ve also helped reduce their false decline rate by identifying flagged orders that are safe to approve. Avoiding false declines helps merchants generate more revenue and keeps good customers happy. “There was quite a bit of income and revenue potential that you’ve saved us by approving and guaranteeing those orders as well,” Petrovic said.

Comprehensive fraud prevention with no chargeback costs’s fraud-related chargeback costs are a thing of the past with ClearSale’s Total Guaranteed Protection service.

And ClearSale’s combination of proprietary AI and machine learning technology plus expert manual reviews of suspect orders means that’s fraud prevention program is always getting smarter. By learning what good customers look like and how they behave on the Phone Daddy site, the program can quickly spot fraudsters, even when they try new tactics.

ClearSale also offers merchants

  • Fast decisions to keep good customers happy and avoid sales peak slowdowns
  • Virtually no false declines, so good customers have a great experience
  • Customizable screening methods for different industries, markets and customer bases
  • Real-time metrics and customer reports in an easy-to-use digital dashboard
  • Compliance with all data protection laws, to maintain customer trust and avoid fines

The Results: Less fraud, more revenue, more efficient operations

With ClearSale

  • 6X more approved orders
  • $0 chargeback liability
  • More revenue, more time

Now, is free to grow the B2C e-commerce side of its business, without worries about fraud and false declines. “It’s been an awesome experience. Everything is quick and efficient, and we really appreciate the partnership.”

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6,000+ clients trust ClearSale to help them manage fraud and maximize revenue

ClearSale Reviews


ClearSale Has Been Amazing!

"Quick fraud detection on all orders. Ease of use on the platform. Never had a chargeback."



Great service & peace of mind

"ClearSale offers a great service that comes with complete peace of mind. Their staff is easy to reach and pleasant to deal with. I particularly enjoy that I no longer have to spend hours a day investigating customers who purchase from our online store and trying to determine if they are legitimate or not. No more rolling the dice with our business. ClearSale also backs up all their..."

Barry N.


Amazing - takes the stress away from me!

"I love that it takes the stress away from me worrying about fraud charges."

Dustin D.


From the viewpoint of someone who has been the victim of credit card fraud

"We are in the Durable Medical Equipment supply industry and we use Shopify as our shopping cart. With Covid 19 we have seen a tremendous increase web traffic and online purchases. Prior to Covid 19 we had a number of fraudulent transactions that led to multiple investigations on Local, State and Federal levels all of which produced no returns only because the crooks were faster. This cost us in..."



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