merchant chargeback prevention success stories: iDrinkCoffee

The Challenge: Enormous Risk, Business Focus

Coffee aficionados go to iDrinkCoffee for high-end espresso machines, coffee makers, grinders, and more. Selling expensive goods online carries a high risk of fraud.

“We’ve had some enormous attempts at fraud over the years. In one case, I was away, and we had an attempt valued at over $65,000. And the card network cleared it. But my staff got nervous and decided to call me. I did some investigating and realized it was fraudulent. I spoke to the card network, and they had flagged it, but would have only started investigating several days later — long after the merchandise would have been in the fraudster’s hands and gone forever.”

Staying on top of fraud attempts was taking precious time away from iDrinkCoffee’s business goals. With such large dollar amounts at risk, iDrinkCoffee had to be vigilant, but was spending too much time and mental energy trying to detect fraud while still preventing costly false declines.

The Solution: ClearSale Total Guaranteed Protection

iDrinkCoffee chose ClearSale’s Total Guaranteed Protection solution for its Canadian and worldwide sales. ClearSale has more than 15 years of experience protecting major international brands in some of the most dynamic and challenging markets. Its team of seasoned fraud analysts, data innovators and problem solvers serves clients selling around the globe.

For iDrinkCoffee, ClearSale was the perfect solution. With its unique combination of advanced machine learning data and expert human analysts, ClearSale gives them unobtrusive and pinpoint-accurate fraud management by:

• Screening each order
• Establishing contact as needed with retail, wholesale, and special occasion buyers to verify transactions
• Providing, for each order, a decision whether to approve it or not
• Providing real-time, transparent reports on orders, approval rates, and chargeback rates
• Making fraud protection costs predictable, yet flexible according to sales
• Covering 100% of all chargeback-related costs

“I’ve been in e-commerce since the late 1990s, and have a pretty good sense of fraud. But all it takes is one successful fraud attempt or one false decline to set us back a long way. With ClearSale taking care of our fraud management, it takes the anxiety and guesswork out of it, so I don’t have to worry.”

The Results: Extra time and energy to focus on growing their business

Working with ClearSale, iDrinkCoffee has gained: 

• 8.6% increase in approval rates
• 75% reduction on fraud attempts
• Peace of mind from no longer having to deal with the stress and anxiety of trying to accurately detect fraud on their transactions
• Extra time and energy to focus on growing their business, leading to a 27% increase in sales from June/July to August/September
• The ability to sell and expand internationally without increasing their risk of fraud
• A trusted, expert partner in fraud management

“Working with ClearSale has been great. They’re responsive and they really work with you as a partner. I’ve recommended them to other businesses, especially newer businesses that have no idea how to fight fraud. Working with ClearSale can save them from a lot of very painful, expensive lessons.”

About iDrinkCoffee

Based in Milton, Ontario, iDrinkCoffee offers fine coffee equipment, espresso machines, and accessories, as well as locally roasted beans. They also work to educate customers on machine maintenance and the journey of coffee from bean to cup.