The Challenge: Enormous Risk, Business Focus
Coffee aficionados go to iDrinkCoffee for high-end espresso machines, coffee makers, grinders, and more. Selling expensive goods online carries a high risk of fraud.
“We’ve had some enormous attempts at fraud over the years. In one case, I was away, and we had an attempt valued at over $65,000. And the card network cleared it. But my staff got nervous and decided to call me. I did some investigating and realized it was fraudulent. I spoke to the card network, and they had flagged it, but would have only started investigating several days later — long after the merchandise would have been in the fraudster’s hands and gone forever.”
Staying on top of fraud attempts was taking precious time away from iDrinkCoffee’s business goals. With such large dollar amounts at risk, iDrinkCoffee had to be vigilant, but was spending too much time and mental energy trying to detect fraud while still preventing costly false declines.